EA could be on the brink of sucking a little less as they end their ‘online pass’ system.
The company are killing off the passes – A way of locking online content with a unique code that comes with the purchase of a new game. The codes then unlock the online aspect of the game on a single console and make that particular code defunct, which means if you wish to enable the same content (I.E. Battlefield 3′s Multiplayer) on your second hand purchase you are required to pay an extra fee to EA for a pass of your own.
The spokesperson for EA, John Reseburg has stated that EA “listened to the feedback and decided to do away with it moving forward.” Though as the online pass was introduced in 2010 and was immediately protested by pretty much everyone, the statement loses a lot of its legitimacy – If you’re actively listening to feedback you don’t wait 3 years to destroy an addition to your company that your customers openly hate from day one.
The company is famed less for their games and more for their sub-par everything else these days, from failed game launches and day one DLC to the closure of up and coming studios. (You Maxis-killing bastards, Spore was amazing.)
I can see why they’re destroying the online pass and I acknowledge the attempt to get back on good terms with their user-base but it’s all a bit “too little, too late” for my tastes. That being said, as EA has been given soul right to the publication of Star Wars games – Make us a BattleFront 3 that doesn’t suck arse and I’ll forgive basically everything that was mentioned above.
… Everything except Maxis.
Question: Could this move begin to mend relations between EA and its user-base or is the company a lost cause at this point?




17 May 2013




